As some of you may have heard, a selection of leading agents have again joined forces to launch a property portal. The consumer brand name, OnTheMarket, was launched in July and the site is due to go live in January 2015.
We have always lamented the sale of Primelocation back in 2006 which was formed by many of the same agents behind OnTheMarket.com This time it is different in that the site is owned by Agents Mutual which as the name implies is a mutual organisation with a one company one vote structure which is not driven by maximising shareholder returns.
At Ayrton Wylie we want the public to be able to see all properties on one site without being bombarded with advertising and inundated with marketing emails. A site owned by the agents in a mutual organisation is the best way of achieving this and we are looking forward to the launch in January.